Remember them? Hell yeah. I was asked to revitalize this iconic brand that started it all, making sure they will still be around for the NOW generation.
I went back to the beginning. Studied the culture that built the brand and started a movement, and figured out exactly what it would take to make it relevant again without losing what made it iconic in the first place.
Not so much reviving a brand. More reactivated one, taking Airwalk's original DNA and rebuilt it into something a new generation could claim as their own.
Strategy, Insta, YouTube, OOH, Film, Sponsorship, Retail, Packaging and Image Library.
