Identifying an audience of subtle choice whisky fans who are increasingly rejecting declarative lifestyle badge brands, The unique triangular bottle and the traditional way that Grants blend their whisky sets it apart. The platform has been set. ‘Try a different angle’ was created to hero these attributes.
Result: sales have increased by 12% and we are now in Russia, and South America and more importantly, growing.
Result: sales have increased by 12% and we are now in Russia, and South America and more importantly, growing.
