Edwards Lifesciences
In collaboration with Lifesciences, we successfully launched egnite Health, a digital health company, in February 2021 as a spinoff from Edwards Lifesciences, a long-standing client since 2019. The name “egnite” symbolizes the transformative power of AI in healthcare.
With our client’s blessing, we took charge of every aspect of the brand’s creation. We began by designing the logo and crafting a compelling brand narrative. Next, we developed a visual identity system to establish a consistent visual language, incorporating a chromium super-graphic that represents the synergy of moving parts coming together. The orange and blue squares symbolize data points, complemented by a dynamic line pattern reflecting the speed at which data informs decisions. With the brand identity solidified, we designed and developed egnite’s website, brand video, trade show materials, and various marketing collateral.
UCLA Health
In the land of sunshine, beaches and movie stars it’s understandable that some may overlook the fact that the #1 ranked public university in the nation also resides in L.A. And with a 100th anniversary looming and a $4.5 Billion ambition, it was time to show the world the power of optimism.
Jackie Robinson. Francis Ford Coppola. James Dean. Anna Lee Fisher.
It turns out that the right amounts of sunlight, water, academic and athletic pursuits lead to the greatest list of game-changers the world has seen.
UCLA Optimists
UCLA Health 30
UCLA Optimist
UCLA Health FL
UCLA Health 15
UCLA Health 15
UCLA Health 30
Easterseals
General Electric
Making Brain Research Engaging
GE is undertaking groundbreaking work in the field of neuroscience, and it was an exciting challenge to bring brain activity to life in a creative way. Six unique artworks aimed to break through dry academia and grab the attention of the public in ways that they could immediately relate to.
Hoag
Over the course of their 60-year history, Hoag has grown from a single hospital to a regional network of care delivery consisting of three hospitals, 11 urgent care centers, 5 specialized institutes and more, with a premium brand known for personalized care and world-class physicians.
Over the past few years, I have been proud to be involved with executive leadership teams to impact nearly every aspect of Hoag—with a core focus on brand, institute marketing and patient acquisition.
We began the relationship by activating their dormant brand, and established a framework by which they could market and measure according to their customer segments.
We then led Hoag through the development of a concierge medicine model to provide GenX and millennials with healthcare the way they want it, with a tiered product offering by segment.
Rosecrance
UCLA GENERAL
