On paper what could be simpler, James Bond teams up with Heineken for the launch of ‘Quantum of Solace’ and they would like to sell more beer as a result. Err... actually, working directly with Heineken, TBWA Amsterdam (ATL), Sony, the Broccoli family, Olga Kurylenko and not to mention the fact Mr. Daniel Craig personally signs off all the creative, it was a tricky and complex solution that met everyone’s brief.

Enter the World of Bond as a idea was born.

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