Jägermeister was looking for a new way to engage and interact with its consumers for Halloween as a result REACH FOR THE DARKNESS was born. During the month of October consumers were enticed to Shazam the stag logo to unlock exclusive content, as well as Halloween tricks and treats. A few brave souls were selected at random and given the ultimate Halloween reward—a secret Jägermeister Halloween Party. This campaign incorporated On and Off-Premise, Social, and Experiential.
